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ROXY is the surf trip for chicks in Biarritz, the after-ski that warms you up after a freeride with powder up to your hips, the eyes that sparkle when you discover the Waikiki rollers for the first time... In short, it's THE surf brand for women.
So we headed off to Saint-Jean-De-Luz to introduce ourselves, meet Caroline (and do a bit of surfing). ROXY obviously know a thing or two about what they're talking about, and after our visit, we returned to Savoie with stars in our eyes.
Get ready, we're taking you to the world of ROXY, where the scent of monoi and sea foam is in the air!
ROXY was created in 1990 by Maritxu Darrigrand and was specially designed for women surfers, who were few and far between in the 1990s. It also became one of the first surf brands dedicated to women.
Organizing competitions all over the world, ROXY established its reputation and became a benchmark in the field. Icons such as Veronica Kay, Megane Abubo and pioneer Lisa Andersen epitomize the brand's spirit: "Bold, confident, naturally beautiful, fun, alive: ROXY".
